EMAIL MARKETING SOLUTIONS
Our email campaigns are the perfect solution to:
- Welcome new customers
- Retain old customers
- Re-engage current customers
- Up-sell services
- Win-back lost customers
- Provide outstanding customer service.
Promotional Campaigns
Promotional emails announce:
- Deals
- Offers
- Downloads to your customer base
This powerful tool:
- improves loyalty
- increases revenue from previous customers
Don’t overlook this powerful marketing tool; learn how Illini Marketing Consultants can create legal and responsible promotional email campaigns for your business.
Prospecting Campaigns
Prospecting email campaigns are designed to filter down your email lists and provide actionable information for you to pursue.
These campaigns filter large email lists from visitors to leads.
Our email prospecting campaigns:
- Filter a Large Contact List
- Find or Confirm Decision Makers
- Break the Ice or Start Conversations
- Build relationships with new contacts
- Generate Qualified Leads for Marketing & Sales follow-up
NURTURING Campaigns
Email nurturing campaigns or “drip” campaigns allow you to keep in touch with prospects and lukewarm leads.
These “not-ready-to-buy” opportunities are kept simmering with minimal hands-on sales time or resource investment through drip or nurturing campaigns.
In addition to not allowing these leads to go cold, nurturing or drip email marketing campaigns are perfect for:
- Welcoming new prospects
- Customer retention
- Customer re-engagement
- Customer service
- Up-sell programs
- Customer win-back.
Illini Marketing Consultants nurturing/drip campaigns are designed to keep your business top of mind with prospects who when ready to buy call you first.
How The Process Works
Create Email Lists
Use something of value such as an e-book to create an email list of customers who want to hear from you.
define your goal
Plan your email campaign to define success.
Clear goals build lists and provide value.
Personalize the content
Use customer names and a personalized account to boost engagement.
Use creative subject lines and send emails on different days to avoid oversaturation.
Measure Engagement
Engage with customers who want to hear from you after completing a call-to-action.
Manage your list to avoid sending email to unengaged customers.
Test Your content
From engaging subject lines to being marked as spam, email marketing is a constant source of monitoring and testing.
Other Services
Content Marketing Solutions
Using a combination of social media, website copy, blogging, graphics, and premium assets like ebooks to attract new customers is an essential aspect of digital marketing today.
Illini Marketing Consultants creates marketing programs:
- Centered on content relevant to your customers
- Designed to attract, convert, and delight.
Pay Per Click Advertising Solutions
Illini Marketing Consultants creates Pay-Per-Click (PPC) advertising campaigns for both search engines and social media.
These campaigns are a way to buy visitors instead of earning visits through organic channels like SEO or content marketing.
Pay-Per-Click (PPC) advertising campaigns are a highly effective and measurable solution for growing your business or brand.
Search Engine Optimization Solutions
An SEO solution which drives the right kind of traffic to your website is the heart of Illini Marketing Consultant’s inbound strategy.
Using the three elements of SEO:
- On-page
- Off-page
- Technical
Illini Marketing Consultants whips your content into shape, increasing inbound links, and building social media influence.
Social Media Marketing & Management Solutions
From boosting your website’s position in organic search to creating brand awareness for your company, professional social media management and marketing is an essential part of your digital marketing strategy.
Illini Marketing Consultants social media solutions;
- Save time
- Evaluate trends
- Deliver valuable content to your customers
Web Design & Web Hosting Solutions
A cost-effective and high-performing responsive website will make your company stand apart, attract the right customer, and generate more leads.
Illini Marketing Consultants builds flexible & customized website compatible with:
- Smartphones
- Tablets
- Laptops
- Desktop screens
Professional hosting & support is another service provided by Illini Marketing Consultants featuring:
- Server maintenance
- Support
- SEO
- Domain-specific email accounts.
We will also help you create a catchy, memorable, short, and most importantly- relevant domain name for your website.
Marketing with Impact
Illini Marketing Consultants is a marketing firm for small business owners and solo-entrepreneurs looking to grow their business profitably. Unlike other marketing companies and website hosting, Illini Marketing will take the time to analyze your current plan and recommend unique and specific actions for your business, saving you time and money.
Whether you're looking for a new website or a way to attract more visitors to your current site, Illini Marketing Consultants provides business owners with plans and strategies for the ever-expanding digital marketing channels. Our services include website design & hosting, Search Engine Optimization (SEO), social media management, content marketing, and Pay-Per-Click(PPC) advertising. With digital marketing as our only focus; we stand apart from marketing agencies with multiple concentrations.
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