A website which scales and responds to the screen size of the user who is accessing it provides a quality User (UX) Experience.

Sites which are hard to navigate or the user is forced to pinch or zoom the screen to see your content lose visitors and have less time spent on the pages.

A quality customer UX and usability leads to more time on the site, higher word of mouth referrals and ultimately more customers for your business.

With statistics showing 52%n of all global web traffic coming from mobile devices, responsive websites are no longer a luxury; they are a necessity. 

Regardless of how many visitors are currently coming from mobile sources, a responsive site will increase mobile visits and longer time on site per visitor.

Until responsive websites became the industry standard, it was common practice to build a mobile version of your company’s website.

Mobile sites made the development process more expensive and longer.

Responsive websites eliminated the need for developing two separate websites for your company or brand.

A bounce rate is the percentage of visitors which leave after seeing one page. The longer a visitor stays on your site and clicks through the page to look at your content, the more effective your website will be for your business or brand.

Responsive websites reduce your bounce rates by making your site simpler to navigate, more intuitive and more engaging on each screen type.

A business with a mobile and desktop version of their site has several issues.

One issue is the duplicate content penalty. A company with two versions of their site confuse search engines, they don’t know which site’s content is most relevant.

This confusion causes both versions to rank lower than a responsive website.

Rank higher and keep from confusing both customers & search engines with one responsive website.

Instead of tracking two distinct versions of your site and tracking where your visitors are coming from, a responsive site simplifies your stats.

Instead of keeping track of multiple sign-up and thank you pages, funnels and conversion points, responsive websites let you have one analytics dataset.

We can read one report to see where traffic is coming and avoid the confusion multiple reports can create.

Along with the faster development of new websites, responsive websites are easier to maintain.

The elimination of a mobile site allows digital marketing companies like Illini Marketing Consultants to focus on more profit-generating efforts like

• Content development
• Marketing
• A/B testing

Since 2015, Google takes the responsiveness of your website as one of the signals to determine your rank on the results page.

The more mobile-friendly your website, search engines will increase the ranking.  

Another benefit of responsive design is the ability to share your content with social media platforms.

This social signaling impacts your search engine ranking through increase engagement and search demand.

Responsive websites featuring great content and social sharing buttons can expose you to a new audience and increase your credibility as well.

Backlinks are an essential part of any SEO strategy. Responsive websites are more likely to be linked to by other sites since they provide a good user (UX) experience.

Search engines like you to be linked to other websites; it makes you look like a reputable source of information.

Since content is a significant factor for search rankings, the more backlinks you can generate, the high your ranking will climb.