Professional hosting and support is another service provided by Illini Marketing Consultants offering:
- Server maintenance
- Domain-specific email accounts
Web Hosting Defined
A website is a collection of files, pages, and media which needs to be stored on a server.
When your customer types in a domain name or searches for information using keywords, the hosting provider sends those files to the customer’s web browser.
Unlike Do-It-Yourself (DIY) hosting services, Illini Marketing Consultants offers professional web hosting to our clients.
In addition to high-quality, reliable and professional web hosting, Illini Marketing Consultants offers:
- Server maintenance
- Domain-specific email accounts.
Domain Name Registration
One of the additional services provided at Illini Marketing Consultants is domain name selection and registration.
We will help you create a catchy, memorable, short and most importantly- relevant domain name for your website.
Through brainstorming with our marketing and design experts, we will help you choose a domain name which makes your digital marketing efforts successful.
Benefits of Web Hosting Service
Improved Site Performance
Site performance is
Illini Marketing Consultants will not only use the fastest servers to help your site load faster, but we will also optimize your website and check your SEO to make your UX the best it can be.
Every moment your site is down, you are losing sales. Our hosting service provides timely and helpful support to bring your site online as quickly as possible. Let Illini Marketing Consultants be the technical team member for your digital marketing efforts.
Domain-Associated Email Addresses
A branded email address using your domain name looks more professional than a Gmail address. A domain-associated email address is
Illini Marketing Consultants will create domain specific email addresses for your team and generate email forwarders to help you manage your emails.
Improved Website Security
While having a 100% secure website is nearly impossible, Illini Marketing Consultants will take steps to ensure your website is as secure as possible. From firewall protections on the servers, locking down your login screen, installing spam software, changing up user permissions, and installing security plugins to help enhance your existing security.
Illini Marketing Consultants will also regularly backup to avoid losing your site to hackers or accidental editing.
High reliability & Uptime
Illini Marketing Consultants has a 99.9% uptime, the amount of time your website is online. The small amount of time your site may be offline is for things like server repairs, updates, or maintenance.
Why Your Domain Name Matters
The Importance of the domain extension
A domain extension is the letters or word which comes after the dot. The most common are .com, .org or .edu. These extensions are the most trusted and credible in the eyes of the consumer. While it has gotten harder to find a .com which perfectly fits your business, settling on a less recognizable or trustworthy extension can hurt your image. It is better to be creative and use .com than settle for an inferior extension.
Spelling, Pronunciation & Length.
While looking for the perfect.com extension, you must keep spelling, pronunciation, and length. A perfect domain name is easy to say in casual conversation, easy to remember and easy to enter into your phone.
Names with weird spellings or are unpronounceable not only cause a domain problem but can be a brand problem in general.
One way to boost your SEO is to include a keyword in your domain name. You should only do this if the keyword makes sense. Choose a keyword which encompasses the most important element of your business not only today but five years from now.
Originality and Branding.
Sometimes a domain name can avoid using the somewhat standard keyword in the domain. Sometimes you are going for a bigger branding idea. Using original words can fit your brand completely.
Remember, Google sounds completely made up and has become a verb for looking up information and who would have thought a river in South America (Amazon) would come to represent a revolution in how we shop.
Using a combination of social media, website copy, blogging, graphics, and premium assets like ebooks to attract new customers is an essential aspect of digital marketing today.
Illini Marketing Consultants will create a marketing program:
- Centered on content relevant to your target market
- Designed to attract, convert and delight.
Illini Marketing Consultants creates Pay-Per-Click (PPC) advertising campaigns for both search engines and social media.
These campaigns are a way to buy visitors instead of earning visits through organic channels like SEO or content marketing.
Pay-Per-Click (PPC) advertising campaigns are a highly effective and measurable solution for growing your business or brand.
An SEO solution which drives the right kind of traffic to your website is the heart of Illini Marketing Consultant’s inbound strategy.
Using the three elements of SEO:
Illini Marketing Consultants whips your content into shape, increasing inbound links, and building social media influence.
From boosting your website’s position in organic search to creating brand awareness for your company, professional social media management and marketing is an essential part of your digital marketing strategy.
Illini Marketing Consultants social media solutions;
- Save time
- Evaluate trends
- Deliver valuable content to your customers
From promotional campaigns designed to get prospects to open-click-convert or drip campaigns to keep your business top-of-mind in potential sales leads.
Our email campaigns are the perfect solution to:
- Welcome new customers
- Retain current customers
- Re-engage past customers
- Up-sell products or services
- Win-back lost leads
- Provide outstanding customer service.
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